How to Become a Successful ‘Pupstagrammer’

Thanks to the rise of televisions and the internet, people have an insatiable appetite for visual stimulation. Thus, Instagram was born, and it represents a huge potential for anyone who can carve out a niche and gain a following. So naturally, many pet owners have gravitated towards the platform – think Doug the Pug and Grumpy Cat. So if you want to follow in those pet owners’ footsteps, then read on.

Name Your Account

The name you choose for your account is incredibly important. You could keep it simple and name it after your pet or its breed, but you should strive for something more creative. Your name needs to stand out and capture people’s interest. If your desired account name is already taken, then you can circumnavigate this obstacle by adding dashes or underscores.

Write a Bio

The blurb that your write is one of the first things that visitors to your page will see. It needs to be concise and layout all the details that you want people to know about your pet, like its age, breed, name and what makes it unique.

Build a Community

Once you are done following your friends and family, you might want to consider reaching out to other pet accounts that share similarities with you, whether that is breed or background. If you are lucky, they will follow you back. If they don’t, you can still see the type of content they post, and you can emulate it yourself.

Develop a Posting Pattern

While there is no magic formula to follow in terms of posting frequency, it is best to strive for consistency on your channels. Your follows will expect this. For example, you could post once a week or multiple times a day. Whatever you decide, it is better to prioritize quality over quantity.

Discover Your Style

You need to make your content different from everybody else’s. What can you offer that other people aren’t? You don’t have to stick to one thing; you can branch out, but you should try to keep some things consistent. Whether that means that your pooch always wears a bandana like the dog bandanas from Monro Pets or if all photos feature the same pose. Either way, consistency is key.

Use Hashtags

Hashtagging a few key phrases or words on your Instagram posts can help new followers to find your content. However, to make the most use out of them, you need to make sure your hashtags are specific and relevant to your account.

Mixed Media

Your Instagram account should feature both pictures and videos to make the most out of your content. Followers love a funny or cute pet video, and if you are lucky, they might just go viral, which can attract more followers and make you money.

In the End

The success of your ‘pupstagram’ account will largely depend on your ability to tell a story and to weave this story throughout the posts on your account. In addition, you need to captivate an audience and keep them interested. Posting quality content regularly is the best way to build up your profile and attract new followers.